Jennifer Astle

March 10, 2009

The Revolution Will Be Digitized Pt. 2: Could Kindle Really Change Everything?

kindle3Last time, I talked about the supposed demise of books due to the technological revolution and the uphill battle that publishers and pushers of paper of all kinds are facing with the combined force of a weakened economy and a (relatively) free forum like the Internet from which to gather information.  I questioned whether Amazon’s Kindle could really convince the market to switch from paper to processor and from books to e-books, even with a screen bright enough to allow you to read in a bar.

I did however, recognize the benefits that a device like Kindle could have on a struggling educational system.  I’m probably not the first to think of this, but I do think it is an excellent point; this device, if provided to school and college aged kids, could revolutionize the way they read, research, write, and learn.  If a university student doesn’t have to pay for or travel to obtain access to a scholarly journal or book, they are much more likely to read and implement it in their educational process. That got me imagining what else Kindle could do.

Newspapers and magazines are struggling, and there is no end in sight.  Even the formidable New York Times is having trouble making it from paycheck to paycheck, and having to do a real estate shuffle to stay afloat. Sacramento Bee staffers took a pay cut so to prevent further layoffs.  There is a debate going on as to whether free online content is to blame and whether newspapers can stay in business by requesting “micropayments” (e.g. 10 cents per click) or offering content on a subscription basis.  Similarly, magazines (although bought and paid for) are losing advertising money and are cutting back accordingly.

So where does Kindle come in?  Let’s suppose for a moment that Kindle could access the Internet on a wireless connection .  Then let’s suppose that Kindle offered a database of not only books, but current “print” copies of newspapers (not web versions, but Kindle friendly versions of the actual paper), magazines, and other reading materials.  So, for example, let’s say I want a subscription to the New York Times, but I am one of those people who have come of age with a cell phone in one hand and an iPod in the other.  I would read the NYT but, I am not someone who will lug around a bulky paper. I will just wait until I get home, visit the New York Times website and get all of my information there.

Now let’s say that Amazon offered a subscription to the New York Times via Kindle.  I could access the newspaper from my device where ever I wanted it.  Let’s say the same goes for magazines.  Of course, subscriptions would have to be cheap, which they could be if paper was eliminated and it was all web-based.  Newspapers and magazines could offer their product to another audience, the crucial one that doesn’t necessarily have a web-based phone on which to access news and information (which even on a BlackBerry still looks like it belongs somewhere circa 1999), but isn’t inclined to purchase papers or magazines for various reasons.  Let’s take it a step further and add blogs.  Now readers can access books, magazines, newspaper, journals, and blogs.  With Kindle (and enough storage space on the device) there is the potential to build an entire library of reference material that doesn’t get thrown away, is easily and instantaneously accessible, and is compatible with today’s web-based generation of iPod addicts and technology savvy users.  Hell, a tree or two might be saved after all.

So, if these technologies are already available, why aren’t we using them?  If anyone has the power to convince the world that Kindle could mean a reading and writing renaissance, it is Amazon.  It’s up to them (and us, as consumers) to decide what use will be made of the technology.  Not everyone will buy a Kindle (or a similar device), many will want to stick with the traditional paper versions of various media.  I only pose one question; isn’t it better to read a paper on Kindle than it is for the paper to go under altogether?

At Amazon, we’ve always been obsessed with having every book ever printed, and we know that even the best reading device would be useless without a massive selection of books. Today, the Kindle Store has more than 240,000 books available, plus top newspapers, magazines, and blogs. This is just the beginning. Our vision is to have every book ever printed, in any language, all available in under 60 seconds on Kindle. We won’t stop until we get there.

Whether you prefer biographies, classics, investment guides, thrillers, or sci-fi, thousands of your favorite books are available, including 102 of 111 books currently found on the New York Times® Best Seller list. New York Times Best Sellers and most new releases are $9.99, and you’ll find many books for less. (Source: Amazon).

March 9, 2009

The Revolution Will Be Digitized: Books Meet Technology

kindleThere is no doubt that as a society we are bombarded by media from the moment we wake until the moment our heads hit the pillow (or longer, if you fall asleep with the television on).  News, movies, television, magazines, YouTube, Facebook, billboards, it’s everywhere.  But what of books?

Quite possibly the oldest, and longest lasting form of media, books face an uphill battle in the face of quick media like blogs, Twitter, and social network status updates.  Not to mention, many books are transformed into films or television spin-offs that make visual access more efficient than reading a few hundred pages.

Where does this leave the future of books?  E-books are a huge phenomenon barely heard of only a few years ago.  Amazon guru and Kindle backer, Jeff Bezos, would have you reading all of your books in digital format on his device, which retails for about $350.  That, of course, does not include the cost of the books themselves, which can be downloaded for an average of $10 for each of the roughly 250,000 titles offered on the electronic medium. Kindle is even available on your iPod.

The Huffington Post advocates for the digitization of books, arguing that the electronic medium makes it possible to read in the dark, like while at a bar or in bed, without having to turn on a light or lug a heavy volume around with you.

But does that satisfy the same feeling as thumbing through page after page as you read?  Are we trying to improve something that was perfect in it’s original form?  I take great pride in looking at my bookcases and seeing the collection of books, both fiction and non-fiction, that I have accumulated throughout the years.  Despite being broke in my days as a student, I rarely re-sold textbooks  to the bookstore for credit.  There is something to be said of the tangible quality of holding a book in your hands.

On the other hand, imagine the possibilities if devices such as Kindle were commonplace in schools.  Imagine the possibilities of equipping students with a device pre-loaded with books, texts, and resources.  Imagine if a student need only buy the device (or have it donated) and could read ahead, easily reference back to materials, and access new literature instantly, all in one place.  The possibilities are endless.  University students would love this idea.  Purchase a Kindle for $350 (not that much more than the cost of a textbook or two), and offer texts, journal subscriptions, and other reference materail at a discounted rate.  Universities could even include the device as part of tuition.

So while I am wary of the digitization of books for a variety of reasons, I also see the value. But personally, if I like a book, I will buy it…in it’s good old fashioned form.  Sorry trees.

March 6, 2009

The Celebrity Book Deal and the Struggling Writer

The book business as we know it will not be living happily ever after. With sales stagnating, CEO heads rolling, big-name authors playing musical chairs, and Amazon looming as the new boogeyman, publishing might have to look for its future outside the corporate world.

hilton_bookOminous words coming from respected magazine, New York.  With the publishing industry flailing, a writer has got to question her future.  Let’s just forget for a moment, the challenges of finding let alone the right agent, but any agent at all.  Then there is the query letter, and the waiting.  All of that, considering you have your book written first.  The challenges facing a struggling writer in the beginning of their career are steep, and that is under the best of conditions.

So, what does this mean for struggling writers and the publishing industry? It seems that there is a spike in celebrity book deals.  I have no statistical data to support this, only my observations from my daily morning online meandering.  James Franco has just signed with Simon & Schuster to release a collection of short stories.  That’s just the beginning.  In 2008, as the economic crisis that has challenged the publishing industry loomed, Miley Cyrus signed a seven figure book deal with Disney.  At least James Franco is an MFA candidate studying creative writing at NYU and Columbia.  Miley Cyrus is 15 and famous because her daddy had an achy-breaky-heart back in the 1980’s (although it must have got fixed sometime in the 1990’s).  Is it possible to still take the craft seriously when there are thousands of talented writers out there who are sending short after short to literary magazines, searching for an agent, and hoping for any advance at all, while Miss Cyrus gets a million dollars for her memoirs?

Let’s not forget Britney Spears’ $20 Million book deal to spill all of the sordid details of her recent crazy years.  Excuse me, but that is not literature, it’s voyeurism…and not very well cloaked.  What about Kanye West? Or Paris Hilton? Or Kathy Griffin? Or even Sarah Palin?  Musicians, actors, politicians…it seems anyone but a writer can get a book deal these days.

Is this really the way to save the publishing industry; by offering celebrities who already blog, Twitter, star in YouTube videos, films and television, appear on news and talk shows, and are the topic of paparazzi and media everywhere seven or eight figure book deals to write their memoirs?

Of course, I am biased considering that I am a “struggling writer” and not a celebrity.  I understand why the publishing industry is increasing its affinity with celebrities.  They come with a built in audience, just waiting to spend their allowances on the next unauthorized Lindsay Lohan tell-all.

But what of the struggling writer then?  Where will the future of publishing take us? To the Internet? Vanity publishing and self-promotion?  Is this just the right moment for writers to take reins away from powerhouse publishers by getting wise to the opportunities offered by services like Amazon (e.g. Kindle, CreateSpace), blogs, online lit mags, and a new generation of news media like the Huffington Post? No one knows for sure, not even the publishing industry.  One thing is for certain; enough with the celebrity book deals.

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