Jennifer Astle

April 14, 2009

Glitch, My Ass

I might be a little late to join the discussion of the epic fail on the part of Amazon, but I am joining the discussion none the less.  Think of it this way; I needed a day or two to wrap my head around why, in the 21st Century, Amazon (a product of said century) would begin to act like a tiny Christian bookstore in a small Texas town?  For those of you who haven’t heard, or don’t understand what the big fuss is about, let me clarify.

Amazon has recently removed sales rankings from books that they deem “adult”.  As a result these books will not appear as frequently (if at all) in related searches, or display how well they are doing in sales.  The problem is, the books that are being stripped of their sales rankings relate primarily to homosexual issues, queer theory, and don’t forget, the evil feminism, while books by the likes of Tucker Max, chauvinist extraordinaire (you have to be good at what you do, I suppose), are allowed to remain in the regular search and sales rankings.

Pardon me, but what the fuck?

I’m not a big fan of censorship in general.  My mother raised me in a censorship-free home.  This doesn’t mean that I was raised with a get out of jail free card, but it does mean that I was encouraged to think for myself, ask questions, and form opinions based on what I knew, not what I thought.  The only time I can ever remember my mother denying me the right to watch or read something was when I expressed an interest in Clockwork Orange…when I was twelve.  I can’t say I blame her.

But, back to this epic fail by Amazon.  They are defending their actions by saying that this is a glitch.  Let me clarify what this means for you in Public Relations speak; “We were subversively trying to marginalize books by the LBGT and feminist communities, and we really didn’t think that anyone would notice, because who reads books by gay and women writers? And then we got caught.  So as not to offend what we now realize is a large portion of our base, we’re saying it was a glitch. Please believe us!”

Others (including myself) aren’t taking the bait.  Jessica Valenti of Feministing.com, an author whose books were stripped of their rankings, quotes her editor who communicated with Amazon about the issue;

Basically he said that amazon has been experimenting with the way they dole out content specifically so that people who are searching Harry Potter or whatever won’t run into links to products that might be offensive.

I ask this of Amazon; what if I find Harry Potter offensive, or Tucker Max, or any of the books about “curing” homosexuality in your kids?  I still have to look at those search results.  Here’s my trick…if I find it offensive, I don’t click on the fucking link.  Or better yet, I click on the link so I can learn the perspectives of those who offend me so I am better able to make clear and succinct arguments about it.  It’s called not living with your head up your own ass. Why is this such a difficult concept to grasp?

But changing the collective conciousness of an America who encourages young women to wear purity rings and promise their virginity in a mock marriage to their fathers is not a task I feel I can accomplish in my lifetime.  The question still remains what Amazon’s intent was.  What did Amazon hope to accomplish by creating it’s very own dark room behind the curtains for certain books?  From Deanna Zandt;

What kinds of books received this “adult” label? Erotica with gay themes (but not heterosexual themes), rape survivor advocacy and rape culture criticism, and feminist missives were among those suddenly labeled adult material. Soft-core hetero porn (such as Playboy centerfold calendars), hetero-themed sex toys and anti-gay screeds were left untouched. Let the maelstrom begin.

Yes, let’s. As someone who has probably spent somewhere in the vicinity of thousands of dollars on Amazon, I am outraged that my money is paying for the salaries of those who specifically chose to exclude LBGT and feminist books while leaving Playboy centerfolds untouched (so to speak).  I’m not saying censor Playboy, or Max, or any of the other books on the site.  Leave them all alone.  Presumably, if we are an intelligent society we can grasp the horrors of finding a book we may not like for personal/political/homophobic/religious reasons in our search results, can’t we?  Remember the old adage; don’t judge a book by it’s cover.

This all boils down to one thing; the dehumazining of the homosexual (and to some extent, female) writer.  Both life and the publishing industry are difficult enough for straight people, let alone gay people and feminists searching for their voice, and readership in the literary world and Amazon simply decided this literature didn’t count.  It’s sick, and it’s sad, and yes, I feel very strongly about this issue.

The LBGT community has theory and history, and they have more than earned their right to a collective literature about their lives and struggles.  Imagine for a moment if Amazon decided to declare all books about Black History or by black authors inappropriate?  Of course, then it would be a mistake too, wouldn’t it?

This little book burning party by Amazon has caused me to realize that, at least until this issue is fully rectified, and an apology is issued to the LGBT and feminist communities, I can no longer continue to patronize Amazon.  Over the years I have ordered many books, electronics, and other items from the site, and these humble dollars will now go elsewhere.  I urge you to do the same.

Below I have included a list courtesy of Jezebel, of books that have and have not been stripped of their sales rankings.  Decide for yourself what message Amazon was trying to send.

Books Stripped Of Amazon Sales Rankings:
Wetlands
Ellen DeGeneres: A Biography
Outing Yourself: How To Come Out As Lesbian Or Gay To Your Family, Friends, And Co-Workers
Gay Life And Culture: A World History
Homosexuality And Civilization
The Way Out: The Gay Man’s Guide to Freedom No Matter if You’re in Denial, Closeted, Half In, Half Out, Just Out or Been Around the Block
The Velvet Rage: Overcoming the Pain of Growing Up Gay in a Straight Man’s World
Coming Out Of Shame: Transforming Gay And Lesbian Lives
The Gay And Lesbian Self-Esteem Book
Heather Has Two Mommies
Dude, You’re A Fag: Masculinity And Sexuality In High School
Sexing The Body: Gender Politics And The Construction Of Sexuality
Chelsea Handler’s My Horizontal Life: A Collection Of One Night Stands
Sex and the Single Girl by Helen Gurley Brown
Full Frontal Feminism by Feministing’s Jessica Valenti
Lady Chatterley’s Lover
For Yourself: The Fulfillment Of Female Sexuality
Queer Theory: An Introduction
Out In Theory: The Emergence Of Gay And Lesbian Anthropology
Diary Of A Drag Queen
The Rise And Fall of Gay Culture
A Memoir Of No One In Particular
Apples And Oranges: My Journey To Sexual Identity
Bi Lives: Bisexual Women Tell Their Stories
Bisexual Women In The 21st Century
Lesbian, Gay, And Bisexual Identities Over The Lifespan: Psychological Perspectives
Social Services For Gay And Lesbian Couples
The Lesbian Parenting Book: A Guide To Creating Families And Raising Children
The Truth Is…My Life In Love And Music by Melissa Etheridge
Nasty: My Family And Other Glamorous Varmints by Simon Doonan
The Praeger Book Of Transsexuality: Changing Gender to Match Mindset (Sex, Love, and Psychology)
True Selves: Understanding Transsexualism—For Families, Friends, Coworkers, and Helping Professionals
GenderQueer: Voices From Beyond The Sexual Binary
Girl Meets Girl: A Dating Survival Guide
The Art Of Meeting Women: A Guide For Gay Women
The Mayor Of Castro Street: The Life And Times Of Harvey Milk
Victory Deferred: How AIDS Changed Gay Life In America
Women, Gays, And The Constitution: The Grounds for Feminism and Gay Rights in Culture and Law
Identity And The Case For Gay Rights: Race, Gender, Religion as Analogies
Gay America: Struggle For Equality (YA)
Queer Theory, Gender Theory: An Instant Primer
Men Who Rape: The Psychology Of The Offender
Gay Day: The Golden Age of the Christopher Street Parade 1974-1983
Gay And Lesbian Washington, DC
Created Equal: Why Gay Rights Matter To America
Stone Butch Blues: A Novel
Sexual Rhetoric: Media Perspectives on Sexuality, Gender, and Identity
Gay New York: Gender, Urban Culture, and the Making of the Gay Male World, 1890-1940
Wide-Open Town: A History of Queer San Francisco to 1965
Sexual Politics, Sexual Communities
Odd Girls And Twilight Lovers
Band Fags
Trans Liberation: Beyond Pink Or Blue
Gender Outlaw: On Men, Women, And The Rest Of Us
Queering The Popular Pitch
Homosexuality In Greece And Rome: A Sourcebook Of Basic Documents
Greek Homosexuality
Among Women: From the Homosocial to the Homoerotic in the Ancient World
Between Men: English Literature And Male Homosexual Desires
She’s Not There: A Life In Two Genders
Live Through This: On Creativity And Self-Destruction
My Gender Workbook: How to Become a Real Man, a Real Woman, the Real You, or Something Else Entirely

Books NOT Stripped Of Amazon Sales Rankings
Fear Of Flying
Belligerence and Debauchery: The Tucker Max Stories
The Complete A**hole’s Guide To Handling Chicks
Lesbian Couples: A Guide To Creating Healthy Relationships
Cunt: A Declaration of Independence Expanded and Updated Second Edition
How To Be A Happy Lesbian, A Coming Out Guide
Ron Jeremy: The Hardest Working Man In Showbiz
Traci Lords: Underneath It All
I’m With The Band: Confessions Of A Groupie
Emma And Meesha My Boy: A Two Mom Story
Boy Meets Boy (YA)
How To Be A Super Hot Woman
The Complete Idiot’s Guide To Amazing Sex
Female Chauvinist Pigs
Getting Off: Pornography And the End Of Masculinity
A Parent’s Guide To Preventing Homosexuality
Gay Children, Straight Parents: A Plan For Family Healing
Confessions of a Video Vixen
The Vixen Diaries
Candy Girl: A Year In The Life Of An Unlikely Stripper by Diablo Cody
A Stripper’s Tail: Confessions Of A Vegas Stripper
Seduce Me! What Women Really Want
The Professional Bachelor Dating Guide: How To Exploit Her Inner Psycho
Playboy: The Complete Centerfolds
Super Beauties: Nude And Natural
Male Nude Photography: Lance And Beau
Hot Cougar Sex: Steamy Encounters With Younger Men
Exercising The Penis: How to Make Your Most Prized Organ Bigger, Harder & Healthier
Whore
The Anarchist Cookbook
Hot Luxury Girls: Best Of Sugar Posh Beauties

And to illustrate…

This book is okay; Gay Children, Straight Parents – A Plan for Family Healing

This book; not so okay; Ellen Degeneres – A Biography

This book gets the Amazon grade; A Parent’s Guide to Preventing Homosexuality

While this one is stripped down; Sexual Politics, Sexual Communities

This book is totally acceptable; The Complete Asshole’s Guide to Handling Chicks (yes, really)

While this book is very, very naughty and god forbid a child even see the title; Gay America – A Struggle for Equality

Have I made my point?

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5 Comments »

  1. Thanks for enlightening me Jennifer. I as both a Lesbian and a struggling writer, I know who not to count on for book sales.

    Comment by Skatha — April 14, 2009 @ 9:13 pm

  2. T’was ever thus – the bigots get rich and that gives them the power to control the small guys.

    Moral: It pays to APPEAR to conform to the stereotype.

    Comment by CJ — May 4, 2009 @ 2:32 pm

  3. I can understand why you would be ticked off, but I think you’re making the same mistake that focus on the family or AFA types make: you’re misunderstanding what amazon is and what its purpose is; you’re assuming it’s a moral entity that exists to make and have moral stands. Now, we can have a whole separate discussion about whether a business should be a moral entity (fwiw, I actually think they should be) but none of that would change the fact that in modern capitalist america, they simply are not. They don’t exist to take sides on this issue or that, they don’t exist to oppress this type of person or liberate that type of person. Rather, they exist for one reason and one reason only: to make profit. And in order to make profit, they will do whatever it takes to best appeal to their customers. Thus, to gay customers they will appear gay-friendly. To feminist customers they will appear feminist friendly. to sci-fi fans they will appear sci-fi friendly, and to redneck conservatives they will appear, say it with me now, redneck conservative. The surprising thing to me is not that a modern corporation would be so willing to put on whatever public face will earn them another dollar, rather, the only surprising thing to me would be if anyone in one of those target markets was dumb enough to actually believe it — to actually believe that amazon believed in position X. Amazon doesn’t support LGBT rights any more than it opposes them. Amazon couldn’t care either way. The only thing it cares about is getting money from both sides of that debate. Given that that’s their goal, isn’t it perfectly understandable that they would try to rig up some software so that when an AFA type visits amazon they don’t see all the queer books, while at the same time if a LGBT type visits, they don’t see all the AFA books? Keep the customer satisfied, put on whatever face will make them happy. That sounds like modern business to me. That amazon was trying to do that and simply screwed up the software is, to me, a lot more believable than some conspiracy idea that they were deliberately trying to alienate a large chunk of their customer base.

    So don’t be so paranoid. Amazon isn’t out to suppress feminists or LGBTs. It doesn’t care about them one way or the other. It just wants their money.

    Comment by ryan — May 13, 2009 @ 11:35 pm

  4. You are quite possibly right on all counts. However, if Amazon is simply mirroring back to society what said society wants to see, then it demonstrates the grander problem of systematic sexism, and homophobia (see list of books that weren’t stripped, most if not all perpetuate a heterosexist ideal) that still exists in the literary and larger world. I suppose I was using Amazon’s “glitch” as an example, symptomatic of the paradigm and it is unfair to single out one corporation when all are feeding the same machine. We don’t live in a post-feminist, racial or gay era yet, and these writers become marginalized. This was one more example of that. And you are only partly right about corporations as moral institutions. They should have morals insomuch as health, safety, human rights, accountability and sustainability, not based on political hot-button issues and the private affairs (sexual orientation for eg.) of its employees/customers/critics.

    But then again, in my make believe world the sun shines everyday.

    Comment by jenniferastle — May 14, 2009 @ 9:15 pm

  5. @ Jenn and Ryan: If Amazon is simply doing what companies do and looking for the best profit, then can I point out that sex, in all its forms (and the kinkier or more “unusual” the better) is far and away (by several country miles) the biggest and most consistently profitable business on the planet?

    As a very hetero male I can’t claim that this is exactly the biggest of deals to me, but if what Ryan puts forward is true, then Amazon couldn’t have got it more wrong!

    So I for one am convinced by Jenn’s argument that Amazon IS applying a form of censorship and is aiming to please “Bible Belt” America and that suggests that someone there has an axe to grind – VERY short sighted indeed, I’d say.

    Comment by CJ — May 26, 2009 @ 2:33 pm


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